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Coca Cola

Coca-Cola Trucks
and Bottling Works
of SE New Mexico, 1936 - 1965

or
Enchantment Goes Better with Coke

Vintage Photos from the Barclay Gibson Collection

Coca Cola truck, Hobbs, New Mexico, 1936
A Carlsbad Truck in 1936
Photo courtesy Barclay Gibson,

Try to remember simpler times. Back when supermarkets rarely had more than ten aisles and checkout clerks had arms like stevedores from manually pulling groceries past the register with a sliding wooden frame. Soft drinks weren't yet a food group then—and people would've laughed at the thought of paying for water. So sip your diet cherry vanilla Dr Pepper (a real product by the way) and try to think back to simpler times. It's hard, but maybe these photos will help...

Coca Cola fleet of truck, Hobbs, New Mexico, 1936
The Carlsbad Coca-Cola Fleet in 1936
Photo courtesy Barclay Gibson,


Coca Cola Bottling warehouse, Hobbs, New Mexico, 1945
The Hobbs Coca-Cola Bottling Co. Warehouse, 1945
Photo courtesy Barclay Gibson,

Forum:

Subject: Hobbs Coca Cola Bottling Company


Sometime in the Fall of 1962, the students of Edison Elementary School, located at 501 E. Gypsy Street were given a tour of the plant. "We" walked to the plant through neighborhood streets. At that time, the plant was located on or around 600 E. Broadway. The large circular window was an unusual, and memorable landmark. During the tour, we observed part of the bottling operation, if my recall is correct, the plant also bottled the "Barqs" brand of flavored sodas. Each student enjoyed a free bottle of soda of their choice.

Just memories that I wanted to share of a time that long past. - Rob, December 2, 2023


Coca Cola truck, Hobbs, New Mexico, 1947
A Carlsbad Truck in 1947 enroute to the Hobbs warehouse.
Photo courtesy Barclay Gibson,


Coca Cola truck, Hobbs, New Mexico, 1965
A Carlsbad Truck in 1965 enroute to the Hobbs warehouse.
Photo courtesy Barclay Gibson,


Coca Cola Bottling Plant, Carlsbad, New Mexico, 1938
The Carlsbad Coca-Cola Bottling Plant in 1938
Photo courtesy Barclay Gibson,


Coca Cola truck, Carlsbad, New Mexico, 1947
A Carlsbad Coca-Cola Truck and Driver "Long John" in 1947
Photo courtesy Barclay Gibson,


Coca Cola Bottles and Mary Ruth Gibson, 1953
Coca-Cola model, December 1953
Photo courtesy Barclay Gibson,


Mary Ruth on Coca Cola Pickup truck and display  carton
Model with Display Coca-Cola Carton on Pickup
Photo courtesy Barclay Gibson,


Roswell, New Mexico Coca Cola Bottling Plant
The Roswell Coca-Cola Bottling Plant
Photo courtesy Barclay Gibson,

Photos Barclay Gibson

Anyone who has worked for Coca-Cola Bottling Works prior to 1965 that would like to share their stories, please contact us.

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