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Columns | Go Far With Kovar

Should I invest in tech stocks?


by Taylor Kovar

Hi Taylor: Is it worth buying expensive tech stocks? I was just looking at Google and Apple and I feel like I missed the boat. You think the price of those companies will keep going up? - Rick

Hi Rick: I do indeed! I know a lot of investors get anxious when it comes to tech stocks, but I feel like these companies have great growth potential, and the asking price shouldn't scare you away.

1. Tech is the future. If we've learned anything over the past two decades, it's that the latest and greatest technological developments aren't just passing fads. While some companies roar out of the gates before stumbling, the sector as a whole has experienced continued and sustained success. With apps and devices and instant gratification driving all of our markets, you can't be afraid of missing the boat.

2. Long-term value.
While it's always good to buy a stock that's underpriced, setting narrow parameters on which companies you invest in can be detrimental to your portfolio. The goal should be to find companies that are thriving and will continue to do so, and many of those businesses currently have pretty expensive shares. However, those are the companies that are transforming our economy and will have the greatest influence on the market in the coming years. There will be peaks and valleys, but you can expect Google and Apple to continue adding customers and increasing revenue.

3. Buy what you love.
I'm always telling clients to invest in companies they appreciate. If you let too many advisors and so-called experts influence your decisions, you might end up with a confused portfolio that offers subpar returns. Instead, buy stock in the companies that you like, use, and think will continue to succeed. Based on your question, I'm guessing you appreciate what Google and Apple do. If you use their products and services and like what you get, that's a good sign for the stock. The fact that the asking price is a bit high just means other people appreciate those companies as well, which is a good sign for future growth.

Constant innovation makes the tech market feel extra volatile, but the big tech companies have tons of long-term value. Don't be afraid to pay a little more for a great stock!


Taylor Kovar November 3, 2021
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Legal Disclaimer: Information presented is for educational purposes only and is not an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. To submit a question to be answered in this column, please send it via email to Question@GoFarWithKovar.com, or via USPS to Taylor Kovar, 415 S 1st St, Suite 300, Lufkin, TX 75901.


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