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 Texas : Features : Columns : Bob Bowman's East Texas

Bright and Early Coffee and Tea

by Bob Bowman
Bob Bowman
Once upon a time, Bright & Early Coffee and Tea signs, usually painted on the sides of barns and country stores, could be found in most Southern states, including Texas.

Today, finding a Bright & Early sign is as hard to find as a Model-T Ford. Both have vanished from the American landscape.

The only Bright & Early sign I know of in East Texas is painted on the side of a small grocery store in the crossroads settlement of Bugscuffle beside Highway 84, a few miles west of Mount Enterprise in Rusk County.
Bright and Early Coffee and Tea ghost sign,  Bugscuffle, Texas
One of the few Bright & Early signs is found on the site of an abandoned store in the community of Bugscuffle, east of Mount Enterprise in Rusk County. Photo courtesy Bob Bowman.
Admittedly, I may have missed others, and I will probably get some telephone calls or e-mail messages about other Bright & Early signs. At least, I hope so.

The store at Bugscuffle closed years ago and the faded Bright & Early sign is almost obscured by trees, vines and bushes. But people regularly stop and shoot photographs of the sign.

Incidentally, there are a lot of small Texas communities named Bugscuffle. Some of them are often confused with Bug Tussel in Fannin County.

Ancel Nunn, a remarkable Palestine artist, made Bright & Early Coffee and Tea famous, but not for their taste.

Nunn created a number of paintings of Bright & Early signs and, today, they’re cherished by art lovers.

Another Bright & Early sign stood for years at Smithville in Bastrop County, but it wasn’t a real ad. It was painted for a movie, “Hope Floats,” which was filmed in the Smithville area.

Movie makers often created fake signs as background movie sets, but they seldom lasted as long as the real signs did.
Spearman TX Bright and Early ghost sign
Bright & Early sign in Spearman, Texas. Photo courtesy Terry Jeanson, 2008
I am told there were “real” Bright and Early signs on the sides of buildings at Hico, Hamilton County, in the Texas Hill Country, and at Junction in Kimble County.

Bright & Early Coffee isn’t entirely dead. In the Heights area of Houston, there’s a Bright & Early Coffee stand, but I suspect it doesn’t serve the original brand, but something more akin to Star Bucks.

And I doubt they serve Bright and Early Tea.


Bob Bowman's East Texas
February 16, 2009 Column
A weekly column syndicated in 70 East Texas newspapers
Copyright Bob Bowman
(Bob Bowman of Lufkin is the author of 40 books about East Texas history and folklore. He can be reached at bob-bowman.com)

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